Luis Meléndez
Visual Art
Visual Merchandising:
Acne StudiosSEED Brklyn
TUMBAO
COS
Madewell
2ND STREET, USA
About
© Luis Meléndez 2023 - 2024 All Rights Reserved.
Luis Meléndez
Visual Art
Acne StudiosSEED Brklyn
TUMBAO
COS
Madewell
2ND STREET, USA
About
© Luis Meléndez 2023 - 2024 All Rights Reserved.
Acne Studios
2022 - 2024
Oversaw the the brand’s West Village Studio, which demanded ownership of the shop floor and fixtures (including, but not limited to: rails/meters, mannequins, display cases, shelving, window podium, window partition, rolling racks, and furniture). Led weekly floor walkthrough with store management and sales teams to update all on visual merchandising directives and strategies. Analyzed weekly sales datasets and KPIs to develop visual strategies.
In keeping with the (FW23) collection’s theme: “Fantasy Forest”, the precise distribution of key colors and animations like greens, browns, and animal-print, along display rails and merchandise shelving works to engage clients and facilitate their envelopment by the brand universe.
The positioning of all-over print florals in green and blue tones at the front of the shop floor maintained the summery feel while the cow-print animation represents a more rugged attitude. Leather outerwear looks within the group create a visual shorthand for that ‘cool’ feeling biker jackets evoke both traditionally and within the trend market. As higher ticket items, the jackets also work to boost the Value-Per-Receipt (VPR) KPI.
The shelving units, adorned with leather goods, were arranged alongside RTW with organic laying straps and in colorways that link the messaging of each product category to create a strong symbiotic relationship. A push was made for bag families to be displayed together, juxtaposed with popular and chic women’s shoes to emphasize the two product categories as a necessary pairing in client’s minds and boost the Quantity-Per-Receipt (QPR) KPI.
Oversaw the the brand’s West Village Studio, which demanded ownership of the shop floor and fixtures (including, but not limited to: rails/meters, mannequins, display cases, shelving, window podium, window partition, rolling racks, and furniture). Led weekly floor walkthrough with store management and sales teams to update all on visual merchandising directives and strategies. Analyzed weekly sales datasets and KPIs to develop visual strategies.
In keeping with the (FW23) collection’s theme: “Fantasy Forest”, the precise distribution of key colors and animations like greens, browns, and animal-print, along display rails and merchandise shelving works to engage clients and facilitate their envelopment by the brand universe.
The positioning of all-over print florals in green and blue tones at the front of the shop floor maintained the summery feel while the cow-print animation represents a more rugged attitude. Leather outerwear looks within the group create a visual shorthand for that ‘cool’ feeling biker jackets evoke both traditionally and within the trend market. As higher ticket items, the jackets also work to boost the Value-Per-Receipt (VPR) KPI.
The shelving units, adorned with leather goods, were arranged alongside RTW with organic laying straps and in colorways that link the messaging of each product category to create a strong symbiotic relationship. A push was made for bag families to be displayed together, juxtaposed with popular and chic women’s shoes to emphasize the two product categories as a necessary pairing in client’s minds and boost the Quantity-Per-Receipt (QPR) KPI.