Acne Studios
2022 - 2024
Oversaw the implementation and maintenance of visual standards and guidelines, outlined by the North American Corporate Visual Merchandising team through weekly refreshes and substitutions, product rotations, and larger scale overhauls for New Collections, or PR Campaign launches.
Led weekly floor walkthrough with management and sales teams to update all on visual merchandising directives and strategies. Analyzed weekly sales datasets and KPIs to develop visual strategies.
Oversaw in-store launch of FW23 collection, begining with overhaul of shop floor and fixtures (including, but not limited to: rails/meters, mannequins, display cases, shelving, window podium, window partition, rolling racks, furniture) to rotate out end of season sale, display new RTW, bags, shoes and accessories, and refresh mannequins.
In keeping with the FW23 collection’s theme: “Fantasy Forest” and the guidelines formulated by visual merchandising department heads the precise distribution of key colors and animations: greens, browns, and animal-print, along display rails and merchandise shelving works to engage clients and facilitate their envelopment in the brand universe. I pushed for bag families to be displayed together, juxtaposed with popular and chic women’s shoes to emphasize the two product categories as a necessary pairing in client’s minds and boost the Quantity-Per-Receipt (QPR) KPI.
The positioning of all-over print florals in green and blue tones at the front of the shop floor kept the summery feel and warm-weather consumer mindset of the world outside intact while allowing for clients to discover new product.
The cow-print animation suggests a more rugged attitude which warranted inclusion alongside sought after leather outerwear pieces in order to create a visual shorthand for that ‘cool’ feeling biker jackets evoke both traditionally and within the trend market. As higher ticket items, the jackets also work to boost the Value-Per-Receipt (VPR) KPI.
The shelving units adorned with leather goods were arranged alongside RTW with organically laid straps and in colorways that link the messaging of each product category to create a strong symbiotic relationship.
Oversaw the implementation and maintenance of visual standards and guidelines, outlined by the North American Corporate Visual Merchandising team through weekly refreshes and substitutions, product rotations, and larger scale overhauls for New Collections, or PR Campaign launches.
Led weekly floor walkthrough with management and sales teams to update all on visual merchandising directives and strategies. Analyzed weekly sales datasets and KPIs to develop visual strategies.
Oversaw in-store launch of FW23 collection, begining with overhaul of shop floor and fixtures (including, but not limited to: rails/meters, mannequins, display cases, shelving, window podium, window partition, rolling racks, furniture) to rotate out end of season sale, display new RTW, bags, shoes and accessories, and refresh mannequins.
In keeping with the FW23 collection’s theme: “Fantasy Forest” and the guidelines formulated by visual merchandising department heads the precise distribution of key colors and animations: greens, browns, and animal-print, along display rails and merchandise shelving works to engage clients and facilitate their envelopment in the brand universe. I pushed for bag families to be displayed together, juxtaposed with popular and chic women’s shoes to emphasize the two product categories as a necessary pairing in client’s minds and boost the Quantity-Per-Receipt (QPR) KPI.
The positioning of all-over print florals in green and blue tones at the front of the shop floor kept the summery feel and warm-weather consumer mindset of the world outside intact while allowing for clients to discover new product.
The cow-print animation suggests a more rugged attitude which warranted inclusion alongside sought after leather outerwear pieces in order to create a visual shorthand for that ‘cool’ feeling biker jackets evoke both traditionally and within the trend market. As higher ticket items, the jackets also work to boost the Value-Per-Receipt (VPR) KPI.
The shelving units adorned with leather goods were arranged alongside RTW with organically laid straps and in colorways that link the messaging of each product category to create a strong symbiotic relationship.