Madewell
2024
Oversaw the implementation and maintenance of visual standards and guidelines, outlined by the North American Corporate Visual Merchandising team through weekly refreshes and substitutions, product rotations, and larger scale overhauls for New Collections, or PR Campaign launches.
Led weekly floor walkthrough with management and sales teams to update all on visual merchandising directives and strategies. Analyzed weekly sales datasets and KPIs to develop visual strategies.
Madewell is known for its timeless and classic aesthetic, focusing on wardrobe staples like denim, t-shirts, and accessories that endure beyond seasonal trends. The brand projects a sense of effortless style and casual chic, appealing to customers who value comfort without sacrificing fashion. The visual merchandising strategies in place are emblematic of these tenants - notice the styling’s open and ari approach to blouses, for example. The display of leather goods, specfically shoes, soldifies in the mind just how varied a selection is available while also bringing out the ‘chic’ of shelving destinations. Wall or ‘Shop’ merchandising uses outfits and faceouts to strategically highlight key pieces for each month’s rollout, simultaneously offering clients with unique suggestions on ways to wear.