Luis Meléndez


Visual Art

Visual Merchandising:

Acne Studios
SEED Brklyn
TUMBAO
COS
Madewell
2ND STREET, USA



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© Luis Meléndez 2023 - 2024 All Rights Reserved.

Madewell




2024

Madewell is known for its timeless and classic aesthetic, focusing on wardrobe staples like denim, t-shirts, and accessories that endure beyond seasonal trends. The brand projects a sense of effortless style and casual chic, appealing to customers who value comfort without sacrificing fashion. The visual merchandising strategies in place are emblematic of these tenants; notice the styling’s open and airy approach to blouses, for example. The display of leather goods, specfically shoes, soldifies in the mind just how varied a selection is available while also bringing out the ‘chic’ of shelving destinations. Wall or ‘Shop’ merchandising uses outfits and faceouts to strategically highlight key pieces for each month’s rollout, simultaneously offering clients with unique suggestions on ways to wear.