Luis Meléndez


Visual Art

Visual Merchandising:

Acne Studios
SEED Brklyn
TUMBAO
COS
Madewell
2ND STREET, USA



About













© Luis Meléndez 2023 - 2024 All Rights Reserved.



“As a passionate and ambitious Creative Consultant in Visual Merchandising and Brand Strategy with years of experience, I strive to curate captivating spaces that blend artistry and commerce seamlessly. With a keen eye for design, an intuitive understanding of consumer psychology, and a flair for innovation, I conceptualize immersive visual merchandising strategy that breathes life into products and sells brand stories. Throughout my experience I’ve also honed my skills in web design and forging brand identity all with the goal of evoking emotion, effectively communicating collection narratives, and driving engagement. My output is emblematic of my dedication to shaping meticulously organized concepts that not only inspire but also forge meaningful connections between clients and their audiences.”


Luis Meléndez was born in Queens, New York. From an early age, he was a capable storyteller - expressive of that ability through illustration, oration, and written work. Today, he focuses on Creative Consulting in Visual Merchandising and Brand Strategy, but under the artist moniker ‘brandnewalias’ the rest of his output is comprised of shortform writing, and various forms of visual art - composition, tattoo design, photo/video content.