BALENCIAGA - Collection Preview Events
Spring ‘26 Collection Preview - 2025
The Brief
Style an upcoming Balenciaga collection, including RTW, bags, shoes, and accessories, for preview to VIP clients and corporate leadership ahead of launch. The collection in question was Exactitudes, creative director Demna Gvasalia’s final ready-to-wear collection for the house: a decade-spanning retrospective on archetypes, dress codes, and the anthropology of how people wear clothes.
The Approach
Demna’s work has always been about archetypes of people: real ones, hyperbolized and over-the-top ones, people you recognize from the street elevated to the runway. I worked in that same spirit. Rather than presenting the clothes cleanly, I built looks around specific attitudes and exaggerated characters: a huge coat worn with no pants, deliberate dishevelment, accessories pushed past conventional proportion. Each choice was an argument for a vision of clothes beyond sitting on a hanger. I wanted to explore what the clothes could mean in the world. The goal for me was to think beyond dressing a model. I sought to create archetypes, the same project Demna was doing at the collection level executed at the styling level.
The Result
The clients and corporate higher-ups loved the work. Upon sharing publicly, it found its audience and strong engagement. (3,200 likes and 229 reposts on Twitter/X, nearly 1,500 likes on Instagram at present.) From there, the styling was reshared by a former Vogue Europe editor. That kind of organic reach signals that beyond aesthetics, the point of view landed.
The Brief
Style an upcoming Balenciaga collection, including RTW, bags, shoes, and accessories, for preview to VIP clients and corporate leadership ahead of launch. The collection in question was Exactitudes, creative director Demna Gvasalia’s final ready-to-wear collection for the house: a decade-spanning retrospective on archetypes, dress codes, and the anthropology of how people wear clothes.
The Approach
Demna’s work has always been about archetypes of people: real ones, hyperbolized and over-the-top ones, people you recognize from the street elevated to the runway. I worked in that same spirit. Rather than presenting the clothes cleanly, I built looks around specific attitudes and exaggerated characters: a huge coat worn with no pants, deliberate dishevelment, accessories pushed past conventional proportion. Each choice was an argument for a vision of clothes beyond sitting on a hanger. I wanted to explore what the clothes could mean in the world. The goal for me was to think beyond dressing a model. I sought to create archetypes, the same project Demna was doing at the collection level executed at the styling level.
The Result
The clients and corporate higher-ups loved the work. Upon sharing publicly, it found its audience and strong engagement. (3,200 likes and 229 reposts on Twitter/X, nearly 1,500 likes on Instagram at present.) From there, the styling was reshared by a former Vogue Europe editor. That kind of organic reach signals that beyond aesthetics, the point of view landed.
Winter ‘25 Collection Preview - 2025