Luis Meléndez


Visual Art

Visual Merchandising:

Acne Studios
SEED Brklyn
TUMBAO
COS
Madewell
2ND STREET, USA



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© Luis Meléndez 2023 - 2024 All Rights Reserved.

COS




2024
Oversaw the implementation and maintenance of visual standards and guidelines, outlined by the North American Corporate Visual Merchandising team through weekly refreshes and substitutions, product rotations, and larger scale overhauls for New Collections, or PR Campaign launches.

Operated in the SoHo flagship location comprised of 4 distinct floors, analyzing weekly sales datasets and other relevant KPIs to develop pertinent visual strategies.

Utilized myriad fixtures (including, but not limited to: rails/meters, spigots, mannequins, display cases, stationary and hanging shelving, tables, trays, lighting fixtures, and furniture) to create engaging yet commercial displays that capture the spirit of the COS brand image.

Led weekly floor walkthrough with store management and sales teams to update all on visual merchandising directives and strategies.


COS is renowned for its minimalist design approach, focusing on clean lines, simple silhouettes, and understated elegance in its clothing and accessories. The brand emphasizes functionality is as a key aspect ofits design philosophy, with garments that are both stylish and practical, suitable for everyday wear. In kind, for their styling I opted to layer pieces that may otherwise be seen as seperate entities in order to emphasize their functionality for multi-season use. The silhouttes remain clean. The double and triple denim looks are envelope pushing standouts that capture the textile’s moment of fame within the then-current trend cycle. The careful dispersal of patterns and colors across rails tone down otherwise overwhelming stories while keeping thematic pushes intact and strong.