Luis Meléndez


Visual Art

Visual Merchandising:

Acne Studios
SEED Brklyn
TUMBAO
COS
Madewell
2ND STREET, USA



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© Luis Meléndez 2023 - 2024 All Rights Reserved.

TUMBAO



2024


Visual merchandising work for TUMBAO - the largest curation of Latin American fashion in the world.

In an effort to give the unique pieces on the shop floor room to ‘breathe’ a new merchandsing strategy that prioritizes discovery and interaction was developed and implemented. Opting for 2-3 piece outfitting over the previous style of wardrobe-like merchandising, TUMBAO’s new visual direction takes a clean and minimal approach that acts as a shorthand for potential styling. As a result, clients are able to easily discover outfit combinations encouraging try-on sessions, which lead to an increased likelihood of purchase. Key face-outs are utilized intermittently on the floor to highlight special pieces of product that are paramount to a featured brand’s storytelling or are otherwise left unseen. Follow the link icon above to the space’s Instagram page for more information.